But Seventh Generation is the best company on Earth….

………….according to Better World Shopper’s ranking. Seventh Generation is followed by Patagonia, American Apparel, Eden Foods, Tom’s of Maine, Ben & Jerry’s, Working Assets, Clif Bar, Stonyfield Farms, and Aveda.

According to Better World Shopper, the ranking is the result of research undertaken on a  database of over 1000 companies.  Researchers utilized 25+ reliable sources of data to cover the following areas:  the environment, human rights, community development, social justice, animal protection.

I do not question the CSR performance of the above companies, they deserve to be praised for their efforts but I question  the emergence of so many rankings and standards.

Actually, the President and Chief Inspired Protagonist of Seventh Generation, Jeffrey Hollender, asks himself: “Can we agree on what really matters?”. According to him, we need a movement with a “coherent vision”, “disciplined leadership” and “wilingness to work on important issues”.