Friedman: social responsibility of business is to increase its profits (1970), originally uploaded by ocean.flynn.
“I compiled this digitized collage, inspired by Deborah Barndt’s
Tangled Routes: Women, Work and Globalization on the Tomato Trail on November 16, 2006. I used a Google earth generated globe to situate as a kind of circumtomato globe. I developed the concept of John Elkington’s Cannibals with Forks for the image of a world being devoured by those who choose to make decisions based on only one bottom line.” says Maureen Flynn-Burhoe, the author of the digital work.
Tangled Routes: Women, Work and Globalization on the Tomato Trail on November 16, 2006. I used a Google earth generated globe to situate as a kind of circumtomato globe. I developed the concept of John Elkington’s Cannibals with Forks for the image of a world being devoured by those who choose to make decisions based on only one bottom line.” says Maureen Flynn-Burhoe, the author of the digital work.
You can read more about the CSR and the profit maximization objective at her blog.
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